By Sarah Collins, Senior Account Executive A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more
Confession time. Wheel in the single light bulb recreating a scene from “Deutschland 83.” Let’s add an interrogator to left of the bulb who is gifted in non-verbal communications. OK, I’m ready. I had never voted in a public election — casting my ballot to get Stanley Telson elected as our fifth grade homeroom rep …more
In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding. Fortune even wrote a story in August called …more
OK, it’s more than a few. This question came my way last week: Here goes. I moved to Silicon Valley in 1981 two years out of college. You’ve heard the saying, “It’s better to be lucky than good?” I was lucky in the sense that I moved to Silicon Valley because of the vibrant culture, …more
I wrote an opinion piece in VentureBeat a few years back titled, “Attention U.S. Startups, Don’t Ignore China.” The punchline — Virtually every startup should have a China strategy. Fast forwarding to today, startups in the U.S. are starting to back off in China. This assessment isn’t based on data; it’s more anecdotal and a …more
I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other. Speaking of a better way, …more
Steve Jursa (EVP in the San Jose office) recently attended a presentation called “The Mind of the Engineer” by Aspen Core, the company that owns EE Times. They surveyed over 4,000 engineers around the world to better understand their day-to-day jobs, how they gather information and what their guilty pleasure on Netflix is (just kidding …more
Implementing a media relations campaign in Japan is not an exercise for the squeamish. It requires on-the-ground experience and relationships. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a journalist without a proper introduction. I remember years ago working with our Japan …more
I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format …more
