I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
We’ve been evangelizing the wonders of storytelling for some time. For the most part, our profession has come a long way when it comes to creating content, though you can still find those “pithy” quotes in news releases “We are delighted to announce that …” What hasn’t changed is the challenge of getting those with …more
The media has questions for Tesla. After eliminating its PR department last year, Tesla doesn’t appear to have answers. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite …more
By Chris Owen, Director, UK, The Hoffman Agency Earlier this week Co-op announced that six of its stores were to ‘rebrand’ as Co-op26 in line with what’s acknowledged as the most important climate summit we might see in our lifetime – COP26. See what they did there? Problem is, it begs the question that aside …more
Last week signaled “World Mental Health Day.” We know mental health is an issue in the communications industry. The PRCA just released a study that showed 48% of PR practitioners in Asia say they’re “going through a particularly stressful period in life right now, and more than a third say the pandemic has worsened their …more
Is there a task more mundane than doing laundry? It is the ultimate in dullsville. Yet, a podcast by Malcolm Gladwell called “Laundry Done Right” shows that indeed . I first wrote about Gladwell in 2009 when he told a David vs. Goliath type story that used a 12-year-old girls basketball team as the frame. …more
This has nothing to do with communications. Then again, it has everything to do with communications. The demands on my time these days has made it tough to squeeze in time to write for my blog; hence, the dusting off of this Trade Joe’s post. Let me set the stage. My wife and I decided …more
Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers. We needed both of these individuals yesterday. Why should we care about easing the pain of two competitors? Yet, we agreed to the extra …more
I came across this photo of Heather and my parents rambling the streets of Singapore a few years ago to celebrate the Agency’s 20th anniversary of operating in the region. It triggered several thoughts on the role our global footprint (Europe + Asia + U.S.) plays across business and life in general. Sure, our expertise …more
