Mr. Harper, my high school English teacher, beat this mantra into brain: “show, don’t tell.” Often, business communications takes the easy way out, depending on adjectives and adverbs to try to make their point. They “tell.” It’s the storytelling that allows us to “show.” One of my favorite go-to exercises for our storytelling workshop leans …more
A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends. It turns out that they …more
Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” A voice with James Earl Jones-like command delivers a narration that sets the stage for the movie and what proved to be Zooey Deschanel’s coming out …more
It’s not easy to do. And it’s tougher to accomplish in business communications. Teasing out company stories that cause the left ventricle to quicken are few and far between. Still, business communicators can learn from the experts – screenwriters – on how to build the front end of a story. They deal with pressure to …more
