I collect examples of dreadful communications. Every large company at some point drives off the communications road of common sense and ends up as a piñata on social media. When United Airlines baggage handlers “mishandled” a guitar back in 2008 and United refused to reimburse the passenger, the company had no clue that the …more
I am an unabashed cheerleader for The New York Times. For those who have the stamina to read more than 10 words at a time, it’s trustworthy. For those in the communications business of constructing non-fiction storytelling, the Times offers daily lessons. In fact, you’ll find some of the best journalist storytelling on the planet …more
As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more
