We live in a world that correlates speed with business success. Often, it’s not about inventing the best solution. It’s about getting there first and then fending off competitors parallel to trying to get the product right. But building a brand is not a transaction or a campaign. It requires time. Those same fast-twitch muscles …more
Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more
We’ve devoted a fair amount of real estate to branding and the big companies who trip over their brand narratives in spite of massive resources. Hello United. Money doesn’t guarantee brand utopia. But what about the companies who get it right? Inevitably, they understand there’s a journey to building a great brand. Amazon offers a …more
