Tag: amusing language

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“Bloody Hell, Someone Sent Me an Actually Informative Press Release”

The Internet has commoditized — and continues to commoditize — the news release. Yet, there’s still a time and place for the humble news release. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists. I came across a LinkedIn post …more

Groupon’s Secret Weapon: Storytelling Techniques

Naturally, this New York Times headline from last week caught my attention: “Funny or Die: Groupon’s Fate Hinges on Words” The piece goes on to explain that Groupon differentiates through words, depending on storytelling techniques as its version of Google’s search algorithm. Here’s what the NYT article doesn’t say. You don’t need the narrative gifts of a Hemingway …more