Tag: anecdote

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The Engima of Business Journalism, The Economist

Cloaked with a veneer of secrecy that leaves readers to wonder “Who the hell wrote that article?” The Economist takes pride in baffling the garden-variety PR person. Its editorial decisions can at times seem quirky for the sake of being quirky. I mean, do we really need 499 words devoted to ornithology and a bio-acoustic monitor that can distinguish …more

When Competing News Helps Your Story

Everyone recognizes the benefit of steering clear of major media events when making an announcement. It’s safe to say that January 20 is not the time to roll out a new line of laptop computers. But there are scenarios when news relevant to your story hitting in roughly the same timeframe works to your advantage. Take the well-crafted story …more