In honor of Apple’s 50th anniversary, I decided to dust off my favorite Apple post. This proved to be a time-intensive exercise. I had no idea that I had written so much about Apple over the years. Ultimately, I landed on this post from 2018 that stepped back and looked at Apple’s use public relations …more
Apple plays the communications game with the ferocity of the guy at the poker table with all the chips. It has a way of exerting its will on others, including journalists. Combining an unconventional media relations strategy and owned media, the company’s announcement of a fund for advanced manufacturing dominated the media at the end of …more
When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more
