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A PR Announcement That Defies “Elvis Has Left the Building”

Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he …more

The Rare Instance When Words Like “Breakthrough” and “Revolutionary” Belong in a News Release

Hyperbole wrecks a news release. Words like “breakthrough” and “revolutionary” in a new release essentially say to the journalist, “Stop reading. This announcement is nothing more than corporate drivel with yet another claim of changing the world.” Yet, an exception occurred ten years ago when Apple distributed the news release with the Spartan headline, “Apple …more