Tag: Apple narrative

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Does The Potential "Wrath Of Apple" Influence How The Media Treats Apple?

We’ve touched on how Apple has shaped a master/servant relationship with the media. More than a master of storytelling, Steve Jobs carefully controlled “supply” to ensure media “demand” was always there. This communications foundation has served Apple well over years. Which brings me to the question posed in the headline: Does the potential wrath of …more

Insights From Business Wire’s Top 20 News Releases Of 2011

Business Wire captured its top 20 news releases of 2011 in terms of views. On average, each news release garnered 63K views. More proof that every company has the potential, doesn’t happen automatically, to be a media company. When it comes to applying storytelling techniques to communications and driving popularity, what can we learn from the top …more