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Nixon with quote bubble saying that would be a nada

What the Hell Does the PR Guy Know About Journalism (Take 3)

I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more

The Old "Come Back From The Dead" Storyline

Certain storylines never go out of style. People love to see bullies get punched in the nose (like when Michael J. Fox’s Marty McFly clocked Biff in “Back to the Future”). Perseverance overcoming all obstacles is another can’t-miss theme. But there’s no story quite like coming back from the dead to spike the ratings. Such was the …more