Tag: Asian media relations

MENU

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive   “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong …more

Journalist Grills Me on Indonesia, the PR industry and Fun

After the press event to launch our office in Jakarta last month, a journalist from one of the local publications interviewed me. Here’s an excerpt from that interview.     Q What is interesting about the Indonesia market that makes Hoffman want to open a branch in Indonesia? A As one of the smaller global …more

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director   “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more