By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return …more
Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more
We believe today’s public relations programs must reflect a basic understanding of search engine optimization. The connections between content, online presence and organic search traffic are too strong to ignore. We were reminded of this dynamic during a check-in on one of our SEO experiments from over two years ago. When the Toyota recall and …more
