A few years ago BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands around a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment. Not exactly the journalism practiced by Cronkite or Woodward and Bernstein. Still, Seedgate attracted almost a million people who …more
I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social …more
As social media and other digital means increasingly blend into traditional PR, the macro goals remain the same: Generate share-of-mind with the target audience(s), and if we’re living right, brand preference. In the old days – say the 1980s after Nixon resigned, but before the Gulf war – correlating a story in a magazine like …more
We completed the eighth of our social accelerator sessions before the holiday break as part of our internal training curriculum. When considering which social media tools to deploy in a given campaign, there’s a tendency to focus on functionality and reach. And rightfully so, since those two variables largely determine traction. Still, there’s another useful …more
