Back in 2015 I wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications. We’re also seeing more of those life-is-better-than-fiction events. Who can forget the Republican Party landing at Four Seasons Total …more
Human beings gravitate to “train wrecks.” How else can you explain the popularity of “Breaking Bad”? Or people flocking to watch “Shrek”? Even though advertising has limited real estate — often 60 seconds of video or one static print page — the discipline finds a way to set the stage, surface the “bad stuff” …more
Orson Welles wasn’t exactly known for his brevity in storytelling. “War of the Worlds” ran for only one hour, but the radio broadcast seemed so real that it caused panic throughout the nation. We’ve discovered that you can tell a story in seven seconds. Here goes —
