You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more
Writing feeds my soul, so producing 1,000 blog posts on public relations, storytelling and everything in between hasn’t exactly been combat duty. Still, there’s something about a round number with three zeroes that causes one to pause, to consider what went into this corporate blogging journey. Even though the destination was unknown, my anxiety was …more
Corporate marketing and PR types pay attention to the business section in USA Today. How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”? First off, this story has nothing to do with …more
