What does a shovel have to do with storytelling? Everything. Many of our clients come from the B2B tech world where hearts race from inventing a way to increase the spin-torque efficiency of a memory device. While these types of stories hold great importance to the people who use a given technology, they typically aren’t …more
I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other. Speaking of a better way, …more
This topic initially stumped me. Specifically, what exactly is a “practice?” I finally settled on this definition: The act of repeatedly engaging in an activity for the purpose of improving or mastering it. So what are the five things that today’s communication practitioners should be doing again and again with an aim to master? 1) Know …more
