Blended (paid-owned-earned media) Communications Campaigns Handicapped by Internal Obstacles
Altimeter conducted a webinar on converged media last week that was excellent. Analysts Jeremia Owyang and Rebecca Lieb walked listeners through a session on POE (paid-owned-earned) media that highlighted success factors. Based on our experience executing blended campaigns, I thought there was one area that deserved more attention during the webinar – Fiefdomville. This is …more