You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more
Writing feeds my soul, so producing 1,000 blog posts on public relations, storytelling and everything in between hasn’t exactly been combat duty. Still, there’s something about a round number with three zeroes that causes one to pause, to consider what went into this corporate blogging journey. Even though the destination was unknown, my anxiety was …more
Bloggers can face what appears to be conflicting objectives. They want to tell fresh stories. At the same time, they can feel like a slave to the SEO master in the quest to bring in more readers through search engines. My three cents – Keep it simple. No one expects you to be an SEO guru. Who wants to …more
