Tag: bloomberg tv

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No sex (websites) please, we’re Singaporeans.

Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more

Storytelling On Bloomberg TV Deviates From Traditional Terminal Business

The New York Times recently wrote about Bloomberg TV’s quest for a larger audience. Trevor Fellows, an exec with Bloomberg Media Group, brashly stated: “We want to be the most influential business television station there is.” He goes on to say, “We’re fiercely independent, fiercely rational.” Somehow, I don’t think this was a dig at …more