The key to branding isn’t just knowing who you are and what you stand for. It also calls for communicating those very qualities to the outside world. Take the Singaporean store in the picture. Is there any question about its value proposition? Closer to home, everyone seems to think there’s a deep lesson in Donald …more
I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the …more
Everyone seems to think there’s a deep lesson in Donald Trump’s popularity. At the risk of stating the obvious, Furthermore, Americans love a good train wreck. We can’t help ourselves. And one of the few things that will outperform a train wreck is the potential of a train wreck. That’s why the viewing numbers for …more
