By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more
I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand. What is the consumer’s level of passion for the brand? How …more
The “what’s ahead for the blog in 2012” post mentioned plans to create the “Grab Bag,” a collection of tidbits that couldn’t rightfully stand alone. Here’s the first one – Leadership and Storytelling Prior to the 49er/Giants NFC championship game, Monte Poole from the Bay Area News Group wrote a column about the leadership of …more
