brand journalism Archives

Tag: brand journalism

Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

April 20, 2016

If you missed it last week — perhaps studying the latest numbers from the Department of Labor? — BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands across a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment. The New York Times used the BuzzFeed …more

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

September 30, 2014

With the story “The Invasion of Corporate News, The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece. …more