Tag: broadcast media training

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Five Tips to Make an Impression on Phone Interviews

Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more

Storytelling On Bloomberg TV Deviates From Traditional Terminal Business

The New York Times recently wrote about Bloomberg TV’s quest for a larger audience. Trevor Fellows, an exec with Bloomberg Media Group, brashly stated: “We want to be the most influential business television station there is.” He goes on to say, “We’re fiercely independent, fiercely rational.” Somehow, I don’t think this was a dig at …more