The battle between New England and Los Angeles in the 2019 Super Bowl didn’t exactly turn out to be a humdinger (old-school adjective fits the style of play). I found the ads to be a letdown as well. Maybe it was an unrealistic expectation, but I was hoping to watch 60 seconds of storytelling that …more
Communication professionals can learn a ton about storytelling from our advertising brothers. When you’re shelling out $4 million and change to create a single ad, it has a way of tuning one’s senses, a dynamic that typically doesn’t exist when PR crafts a pitch or writes a news release. With this in mind, I wanted …more
I love talking about failure in the context of business storytelling. It’s a tough one for executives because it’s counterintuitive. You never hear about a company hiring a PR agency “to get the bad word out.” Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from …more
