Tag: bulldog reporter

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Grading Out President Obama’s Image Management

Politics aside, one would have to grade out President Obama’s image management as a solid A (assuming he turned in all of his homework assignments). Given he inherited an economy teetering on the brink, he’s followed the first rule in any crisis; i.e., consistently communicate the story which, in turn, minimizes any voids. And don’t …more

To SEO Or Not To SEO (The Headline), That Is The Question

OK, it’s not exactly Shakespeare. But it does raise a question for communication professionals. Namely, should cleverness or search engine optimization be the guiding principle in writing a news release headline? I pondered this question after reading the interview conducted by Brian Pittman from the Bulldog Reporter with Meredith Artley, executive editor of LATimes.com. Specifically, Artley shared: “We have a graining …more