Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost exceeded the doing-PR cost. Even after showing …more
We posted our infographic called “Storytelling vs. Corporate Speak” last week. In brainstorming a communications push behind the infogrpaphic with social media guru Steve Farnsworth, he suggested developing supporting assets like a video. Rather than put me on video pontificating about the infographic – not good TV, to be kind – we decided to take a …more
The title says it all, “Storytelling and Your Quest for Business Success.” It’s rare for a magazine to examine the power of storytelling in business. This particular article comes compliments of the trade book One +, which caters to more than 30,000 meeting planners. Before you scoff, consider the plight of meeting planners in …more
