It’s not enough that Warren Buffett has become one of the richest men in the world. He’s also a world-class storyteller. If it’s any consolation, he seems to struggle with this Twitter thing, flinging out nine missives since 2013. . Stumbling across Buffett’s Wikipedia profile, which happens to include a citation from one of …more
I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more
Staying true to form during the last presidential debate, Donald Trump inferred that all smart business people find loopholes to avoid paying federal taxes, including Warren Buffett. I tried to come up with a plausible explanation for why Trump thought his comment on Buffett would go unchallenged. Then, the obvious hit me. He doesn’t care. It’s his words …more
Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business. …more
