I published a post on Monday that made a case for Twitter as a crowdsourcing tool. With the right management of Twitter, you can gain a team of brilliant people curating content for you. To provide a running start with this concept of Twitter crowdsourcing, here are five people who deliver the “goods.” In short, …more
Apparently, the five posts on our journalistic brothers last March didn’t deliver enough to data answer this question. In an attempt to tilt the scale in my favor, I’ve curated another round of posts scrutinizing the world of journalism with the caveat that some stones have been left unturned. Clues Reveal How Mr. Bezos Will …more
It sounds like an oxymoron. Words constitute an element of writing. Visuals deliver the ultimate “short cut” in communications. You never hear someone say, “A word is worth a thousand pictures.” Yet, business communicators can absolutely depend on words to carry a visual. Given that the vast majority of PR professionals hold mass communications or …more
You would think every company would prefer to communicate in a way that connects with the audience. Yet, business writing often comes off as mechanical or at best perfunctory. The crazy part is that it doesn’t take true expertise to write with a touch of warmth. It’s more of an attitude. Do you want …more
. The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to …more
/p> Such storytelling isn’t easy to find. When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or “heartless” (suppose someone selling ice fishing equipment might go for “cold.”). After scouring the Web I finally found one. Meet Nick Murray, a self-professed …more
Bloomberg Businessweek published an article by Ty Montague back in September, “Is Your Company a Storyteller? Or a Storydoer?” After a quick scan, I determined the piece focused on storytelling in business and tweeted out the link. In a weird juxtaposition of social sharing, a retweet of my original missive (thank you Runar from Oslo) …more
A good percent of the U.S. population has watched the Budweiser “puppy love” ad that ran during the Super Bowl. At last count, YouTube views were about to crack the 50,000,000 mark. I believe that qualifies as a viral video. What exactly in the video caused so many people to watch and share? Of course, …more
Who cares if Warren Buffett is still getting the hang of this Twitter thing? The man knows how to apply storytelling techniques to business communications (heard he’s a pretty good investor too). There’s no better example of Buffett’s storytelling acuity than his annual letter to Berkshire Hathaway shareholders that came out over the weekend. The …more
