BuzzFeed has cracked the code on how to attract an audience. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors. Thanks to BuzzFeed, the listicle has become de rigueur for those charged with owned media and social channels. Of course, it’s the BF algorithm — …more
I discussed the concept of native PR last month. Unlike native advertising, there’s no charge for media placement in native PR. If there were ever a forum for communicators to experiment with storytelling, this is the place (no cost = low risk). I think it’s fair to say that the BuzzFeed Community has emerged as …more
It’s the sister of native advertising. The difference between the two forms of communications comes down to cost. Unlike native advertising, the media placement for native PR is free. Shifting from theory to reality, check out how this plays out on what’s called the BuzzFeed Community: What a great platform for communicators to hone their …more
