You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Semiconductors are NOT good TV. The technical nature of a semiconductor …more
You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Semiconductors are NOT good TV. The technical nature of a semiconductor …more
I don’t smoke. My one and only experience with cigarettes was sneaking some coins into a vending machine when I around 14 to buy a pack of Marlboros. I don’t think I got past the first puff before I concluded coughing wasn’t fun. Still, the professional side of me has paid attention to Juul’s communications …more
I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop. …more
Nieman Lab published an article last week, “Even Smart People Are Shockingly Bad at Analyzing Sources Online,” that lives up to the headline. In one exercise, those in the study — a mix of fact checkers, historians and students — were asked to compare two websites and make a judgment call on the one they …more
Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value. Yet, the per-unit price shouldn’t be the primary driver behind the …more
Sometimes not. Twitter is testing the concept of longer tweets, allowing a chosen few to access up to 280 characters. A blog post from a Twitter product manager explained the radical thinking: “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out …more
Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often, …more
