Tag: CEO open letter

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The M&A Letter That You Won’t Be Reading Anytime Soon

Between the internet, social media and human beings’ proclivity for talking, transparency is the rage. Companies figure that even sensitive information — especially sensitive information — eventually finds its way to the outside world, so they’re better off sharing their perspective before the grapevine kicks into gear. Yet, there’s zero transparency in the letters that …more

Did Target’s CEO Get His Open Letter Right?

It seems like every Crisis 101 playbook now includes taking out full page ads in a cross section of national and metro dailies to publish an open letter from the CEO. The tactic gives the company under siege the opportunity to control the narrative. It can be effective as long as the company surrounds the …more