Check out the headline in The Wall Street Journal last month. “Apple Teams with Jack Ma” The headline didn’t say “Apple Teams with Alibaba.” Why? And don’t say because the word “Alibaba” wouldn’t fit in the space for the headline. It turns out that both words take up seven characters. I think it’s because the …more
I’ve been considering this question since August 22, 2011. That’s when The Financial Times column, “Chief Googler’s ‘amazing’ clichés are dull and void” appeared. Lucy Kellaway took Larry Page to task for his poor communications on the Motorola acquisition. Channeling high school biology, she dissected the following statement from Page phrase by bloody phrase: “Together, …more
