Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more
Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.” By this definition, Trump’s unconventional approach to communications has …more
The countdown continues. On Monday, I published the first half of the best posts of 2017. The rest of the list follows. 6. Trump’s Job Description for Press Secretary: Make Communications Great Again Given President Trump’s penchant for throwing Sean Spicer under the bus during his tenure as press secretary, I took the …more
It’s that time of year again when I try to ration the Bud’s eggnog in miniscule allotments and curate the best of the posts published in 2017. Subjective factors — fresh or contrarian point of view, word play, amusement quotient, etc. — not popularity (visits), define “the best.” On a related topic, I’m pleased to …more
