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Visual Storytelling Makes Sense Of Complexity

Most manufacturing processes do not make for a good story, whether they involve sausages, semiconductors or steel beams. The steps are either gross or way too complex. That’s why I’m impressed with Erik Rhey’s visual storytelling in Fortune and his piece, “Bottles to Bridges.” Understanding the transformation of recycled plastic bottles into the equivalent of …more

Dressing Up the Drab Company Timeline as a Storytelling Vehicle

I regularly discuss the value in applying visuals – photos, infographics and even charticles – to storytelling in business communications. At last count a picture was worth 1,000 words, so it stands to reason that an infographic could top the 10,000-word mark. Some of the best ideas on visual storytelling can be “borrowed” from media properties which …more