Campaign Asia’s Jason Wincuinas on Chinese Brands with Global Aspirations, How They Engage Customers and the Transparency Gotcha
Teaming with the BBC and Campaign Asia, we’re participating in a roundtable in Beijing next Monday (8/18) that takes on the topic of Chinese companies building global brands. Jason Wincuinas, managing editor of Campaign Asia-Pacific will “referee” the session. As a prelude to the big event, we flipped roles with me peppering Jason with questions. Here’s the …more