CIPRA Talk in Beijing Explains PR’s Digital Opportunity Will Come at the Expense of SEO Consultancies
I spoke at the annual CIPRA conference last month in Beijing. Think of CIPRA (Chinese International Public Relations Association) as China’s version of PRSA with a government relations dimension. Special thanks to Mr. Zhao Dali, CIPRA’s vice chairman and secretary general, who extended the invitation to me to share my perspective. The title of my …more