You can’t make this stuff up. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. 1. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR BuzzFeed proved what everyone has always believed in theory. If you stretch …more
I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). Given the different charters of the two professions, one expects some friction. But this friction can give way to …more
People gravitate toward extremes. Extremes make for interesting reads, which is why the media devotes so much energy to skyrocketing darlings and train wrecks. Of course, the best story is the skyrocketing darling that becomes a train wreck. Meet Theranos. The media spent months building up the startup as the best thing since sliced rye.Then, …more
A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers. While you can find a slew of articles in which journalists lament the issue in theoretical terms, here’s an example from a major publication that makes it all too real. Check out “How Chick-fil-A’s Restaurants …more
