Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more
“I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe As a PR pro, if I had £1,000 for every time a prospect or client said, “We’d like to get into WIRED / The Economist / the FT,” then I’d genuinely have no mortgage. I might …more
I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other. Speaking of a better way, …more
Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. Sometimes, the client’s boss finds comfort …more
