Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry. 6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more
Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. Sometimes, the client’s boss finds comfort …more
Based on back-of-the-envelope math, I figure I’ve worked with more than 1,000 client contacts over my career. That’s a lot of people, especially when you factor in that I’m a closet introvert (“solitude, where can I find a slice of solitude?”). Yet, I don’t need a calculator to tell me that Wendy Zajack lands in …more
