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Reaching Today’s 35 and Under Crowd

Every generation — boomers, Gen Xers, millennials, and beyond — brings its values and frames of mind to the world. For communicators and marketing pros with deep experience, say 20+ years, that experience isn’t necessarily an advantage when you’re targeting millennials. We don’t think like them. We don’t talk like them. Because we’re not them. …more

A Mass Comms Curriculum Alone Short-sheets Tomorrow’s PR Pro

I was delighted when Steve Farnsworth asked me to contribute a guest post to his blog. The content follows. While it’s not exactly focused on storytelling, it still falls under the communications umbrella. Steve originally approached me to share my perspective on the changing role of internal PR practitioners. No question, the economic downturn has …more