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Storytelling hammers the final nail in the coffin of Guy Fieri’s eatery

By Grace Hoffman, Editorial Assistant   It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more

Applying the Seven Basic Plots of Storytelling to Business Comms

By Chris Owen, UK Director   After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more