Bloomberg Businessweek published an article by Ty Montague back in September, “Is Your Company a Storyteller? Or a Storydoer?” After a quick scan, I determined the piece focused on storytelling in business and tweeted out the link. In a weird juxtaposition of social sharing, a retweet of my original missive (thank you Runar from Oslo) …more
Journalists might look at that headline and assume this is another post bashing PR for hounding journalists after their pitches have been rejected. That’s not where I’m coming from. Instead, I want to move away from storytelling for a minute and talk about the business side of a communications consultancy. Every professional services firm values …more
We still categorize ourselves as a PR agency, but that’s only because the vast majority of prospects and RFPs use the term. Once we engage with clients, our actions reflect a “communications consultancy.” Is there a difference? Public Relations Society of American (PRSA) defines PR as: “Public relations is a strategic communication process that builds …more
