Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia. I rarely use the blog as a forum to address Agency business, but I’m making an exception today. …more
If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet …more
I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more
Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week. I look forward to the presentation and the give and take with the team. The preparation forces me to step away from the day-to-day fray, take a breath, enjoy a …more
I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the …more
For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice. Several factors conspire to keep PR executives on a vanilla message. At the risk of generalizing, I think it’s fair to say that most PR people enjoy working in the background. Like a …more
Our European managing director, Mike Sottak, made the trek to the French Riviera to attend Cannes Lions. I believe this is where we cue the audio, “Hey, it’s tough duty, but someone has to do it.” If you haven’t heard of this event, here’s the description straight from the horse’s website: We believe creativity is …more
