Tag: communications M&A

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The M&A Letter That You Won’t Be Reading Anytime Soon

Between the internet, social media and human beings’ proclivity for talking, transparency is the rage. Companies figure that even sensitive information — especially sensitive information — eventually finds its way to the outside world, so they’re better off sharing their perspective before the grapevine kicks into gear. Yet, there’s zero transparency in the letters that …more

Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe

The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire …more