Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem. As a public service, I’ve developed the bones of a communications …more
President Trump has decided to not host the Golden State Warriors at the White House for the traditional light banter — “Hey Zaza, I bet you shop at Whole Foods” — and photo op. Naturally, the President shared his decision on Twitter, calling out Stephen Curry for his lack of enthusiasm. Going to the White …more
By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast …more
