Tag: Company Personality

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Brand Building Through Random Acts of Kindness

Everyone likes free stuff. Everyone enjoys an unexpected act of kindness. Put the two together, and you’ve got a killer branding-building exercise. Before I talk about Pretzel Crisps – which I’ve enjoyed for some time as an alternative to the typical chips marinated in saturated or trans fats – some background … My second oldest …more

One Asset From Twitter’s New CEO Receives Scant Attention

The media and twitterverse has been abuzz with the news that Dick Costolo has replaced Evan Williams as Twitter’s new head honcho. Most of the coverage has focused on Costolo’s operations acumen and, specifically, if his leadership will cause those pesky API-problem or traffic-overload messages to go away. Everyone has missed one of Costolo’s greatest assets, communications. He is a …more