Back in 2015 I wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications. We’re also seeing more of those life-is-better-than-fiction events. Who can forget the Republican Party landing at Four Seasons Total …more
By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more
The latest issue of BusinessWeek offers the feature, “The Adventures of Superfood Man.” The lead takes from one of those life-is-better-than-fiction moments: On a good morning in Paradise Cove, Malibu, the water is so clear you can see halibut lurking in the kelp. Little Dume Point rises from its cliffs to the north, and …more
