Journalists enjoy taking a shots at the PR profession, often with justification. From classics like BusinessInsider’s “Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches” to my own “Why Journalists Get Cranky About PR,” this genre delivers a never-ending stream of commentary. Flipping the equation, PR is reticent to return …more
It’s been more than three months since a grab-bag post. Here are three mini takes that can’t quite stand on their own: Don’t Replace Shakespeare If you’re going to call your column “The Awesome Column,” you’d better be. And Joel Stein is. One of his recent columns in TIME delved into high school English emphasizing …more
What is your company (or client) doing that deviates from the status quo? I ask this question after being reminded by a 2009 New Yorker article “Hanging Tough,” that difficult economic times can produce rich fodder for storytelling. Let’s talk cereal. The New Yorker piece points out that when the Great Depression hit, cold cereal had yet to put a dent in …more
