Human beings gravitate to “train wrecks.” How else can you explain the popularity of “Breaking Bad”? Or people flocking to watch “Shrek”? Even though advertising has limited real estate — often 60 seconds of video or one static print page — the discipline finds a way to set the stage, surface the “bad stuff” …more
The New York Times ran a story last month on employee activism at Google and its firing of four employees involved in the movement. No question, the topic warrants coverage. The two NYT journalists, Kate Conger and Daisuke Wakabayashi, dig into the topic with a touch of foreshadowing: “The dismissals are expected to exacerbate rocky …more
Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more
As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more
The Thanksgiving break offered relaxation, pumpkin pie and plenty of football (sorry Niner fans). My personal indulgence involved reading Sports Illustrated cover to cover. The latest issue showcases long-form journalism at its best, examining the broad issue of sports in America with the piece “In My Tribe.” While I’ve pointed out that business communicators can take away lessons from the …more
